Sports Ambassadors will promote healthy lifestyles!

26 May 2017

I am really pleased this week to announce the launch of our innovative Sports Ambassador programme.  You may already know that CMG invests heavily in promoting healthy lifestyles and has launched a number of key initiatives in previous years around this.  Not only that but our Clinical Director, Michael Fullerton, organises an annual Athletics Championship which is a hugely successful event whereby service users and staff can take part in a whole host of sporting activities from sensory wheelchair races to basketball and javelin!  In previous years we have also had Olympic or Paralympic athletes hand out medals to winners at this event.  Michael also organises annual football matches including the infamous ‘CMG England v Wales’ match!

The Sports Ambassador programme will see service user Ambassadors being employed by CMG to promote greater involvement in sports and leisure activities in CMG services.  Their aim will be to enhance the physical and mental health of staff and service users and educate them on how to achieve this.  They will also be responsible for organising sporting events and interviewing service users and staff on how they are progressing, using a motivational inventory tool. They will then report their findings to CMG’s management team to ensure continuous improvements.

So far we have employed two Ambassadors:  Tomas Cardilo-Zallo (The Green, Sutton) and Stephen Adamson (Warminster Road, South Norwood). Both Tom and Stephen successfully completed the FA coaching training with Tottenham Hotspur Foundation last year, play regularly for the CMG football team and are excellent role models for sports and fitness. We hope that their input, inspiration and passion will encourage others in CMG to be more physically active.

Depending on its success, we plan for the Ambassador programme to be rolled out to other regions in the future.  This is a great initiative and I’m really looking forward to hearing how it progresses.  We all know that living a healthier and more active lifestyle can add so many positive benefits to both our physical and mental health and wellbeing.

If you would like further information on this programme, please contact

Sports Ambassadors
Tom and Steven, CMG’s Sports Ambassadors!
Sports Ambassadors
CMG Sports Ambassadors Tom and Steven show off their new gear!


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